Built by rodeo people, for rodeo people
The story behind the platform connecting coaches with athletes on the same terms.
It started with a horse named Bullfrog.
In 2020, during an unprecedented time, Heidi Foy set out on a virtual recruiting adventure with a mission: to connect college rodeo coaches with student-athletes across the United States. She saw a significant gap - coaches searching for the right athletes, athletes unsure where to start, families navigating a confusing process with no clear roadmap.
That gap became Bullfrog Recruiting Solutions.
The company name honors "Bullfrog," Heidi's rodeo horse - that once-in-a-lifetime partner that teaches invaluable lessons both in and out of the arena. Just like finding the right horse, finding the right college program should feel like the right fit.
Recruiting has been complicated for too long.
College rodeo recruiting has always been complicated. Athletes don't know where to start. Parents aren't sure how to help. Coaches spend hours scrolling through social media, hoping to find someone who actually fits their program. While social media has helped, just like in many other cases, it has muddied the water.
A platform built for rodeo - not a feed.
We built a platform designed for rodeo - not a course on college recruiting, not a social media feed. A place where athletes and coaches can find each other on the same terms, with clarity about what matters most.
The Bullfrog Fit Factors™ - Financial, Rodeo, Academic, Lifestyle, Support - move recruiting beyond stats and Instagram. This framework helps athletes and coaches understand what actually matters, prioritize what they care about most, and find the real fit. It's not an algorithm deciding what you see. It's a structured, honest system built by people who know rodeo.
Built for the whole rodeo family.
Athletes
Seeking access to college programs and clarity on their path.
Coaches
Looking to find athletes who genuinely fit their program.
Parents
Helping guide the recruiting journey without guessing.
We're rodeo people building for rodeo people.
What's NextTools for the western athletic community.
Starting with college rodeo, expanding to serve the full spectrum of agricultural sports and education - from student-athlete support to coach resources.
The mission remains the same: to create opportunity to build relationships in the western lifestyle.